很多外貿(mào)人都有著相同的煩惱，開發(fā)詢盤發(fā)出之后，客戶沒有任何回應，怎么辦？是直接放棄？是被動地等待客戶的回復？還是主動跟進，并設置一份有效的跟進詢盤表呢？如果想要開發(fā)更多的客戶，當然是選擇后者，只有不斷地主動跟進，才能把握更多的成交機會，今天，聚焦網(wǎng)絡就分享客戶不回詢盤后的十二步跟進模板：

1.   征詢客戶對報價的看法

Dear xxx,
Hope everything goes well with you！ He you kindly checked my offer? Hope they are workable for your market! It is regret that I haven't received any information from your side. May I he your idea about our offer? We will try to satisfy you upon receipt of your reply. If there is anything we can do for you, we shall be more than pleased to do so.
Hope we can build good cooperation with you and your company.
Best regards.

2.   追蹤客戶的評價，盡量讓客戶回復

Dear xx
How are you recently? Several days no news from you he you got my enquiry for xxxx? Fully understand that you are too busy to reply us. But we are still waiting for your comments. We need your feedback to go ahead. Thank you in advance.
Many thanks and best regards.

3.   本著堅持不懈的精神，重發(fā)報價，保證客戶收到報價單

Hello, xxx,
Wish you he a nice day! May I ask whether you he received my quotation? Now I am sending it again, if you he any other ideas. Please feel free to contact me. We will do much better if you can give any advices to us.
Waiting for your reply soon!
Best wishes.

4.   利用報價單的有效期給客戶造成一點壓力

Hello, xxx,
Hope everything goes well! It’s Judy. We are in receipt of your inquiry dated on
xxx and quote you as follow: XXXXXXX. Please kindly check whether price is suitable? Because price will be invalid on xxxx.
Wish we will promote business.
Best regards.

5.   最后一次尋求客戶對所詢價產(chǎn)品的意見，并附上產(chǎn)品目標表

Good day! My friends, my quotation of xxx you might he received and considered. Could you kindly advise your comments at your earliest convenience? Enclosed is the E-catalog of Kington,
please kindly check! If there is any item you are in need of, please contact me! I’ll be more than pleasure to offer the information you want. Thanks.
I am of service at any time!

6.   了解客戶其他的訂單需求

Hello, my friends,
Have you received and checked the E-catalog send in my last email? Hope they are workable for your market! If you find some product really attractive to you, please feel free to contact us. We are more than pleasure to offer you with more information that you want. If you want to estimate the products show, yes, sample can be sent for your reference! We hope can establish a good business relationship with you in the near future.
Best regards.

7.   經(jīng)常詢問客戶是否有新的詢盤或訂單

Dear xx
I hope you are doing good. He you got any new orders? Please keep me posted if yes, I will send you our updated price for your review.
Best regards.

8.   對于比較大的潛在客戶，可以主動提出提供免費樣品

Dear xxx,
Free sample can be sent for your reference if you need. How's your opinion? As our communication, I hope that we can build cooperation between us. Waiting for your reply.
Best wishes.

9.   最后的絕招，詢問客戶是否收到郵件

Dear xxx,
I have sent you email many times before but have not received any reply from you so I am guessing the emails have not reached you. Could you please drop me a short note if you receive this message and also please tell me if you have any interest in our products? I don’t want to keep bothering you if you don’t have any interest.
Best regards.

10.       新產(chǎn)品上市時，向客戶推薦

Dear xxx
Good morning! It is glad to inform you that we have push xxx ,which with xxx（優(yōu)勢特點）such as perfect design, low noise, light weight and so on. Attached with xx and xx for your reference and please have a try in your market if possible.
Best regards.

11. 告知客戶價格表的調(diào)整，用價格刺激客戶

Dear xxx,
How are you? Long time no contact and hope everything goes well with you. Our products and quotation had updated .Would you please check our new quotation with new items in attachments? If he any questions, please contact me freely.
Best regards.

12.       通過上述的跟進，看是否可以轉(zhuǎn)換成訂單

Hello, xxx,
I am writing for keeping in touch with you for further business. If any new inquiry, welcome here and I will try my best to satisfy you well with competitive prices as per your request, by the way, how about your order (or business) with item ***? If still pending，I would like to offer our latest prices to promote an opportunity to cooperate with each other.

Thanks and best regards.

在聚焦網(wǎng)絡看來，客戶的跟進無非就是找出很多看似正規(guī)的理由與客戶保持聯(lián)系，所以像上述的這種跟進方法不但不會引起客戶的反感，相反，堅持會更容易打動客戶。當然，除了發(fā)報價單、推薦新產(chǎn)品外，還可以在節(jié)假日時給客戶發(fā)祝福郵件，在平常時候給客戶發(fā)關心郵件，這對跟進詢盤也有一定的作用！